Mar 19, · Marketing Analysis of greeting card business. The most important component of an effective greeting card business plan is its accurate marketing analysis that’s why Janes acquired the services of marketing experts to help her through this phase. It is only after this stage that a good greeting card business plan template could have been developed. After Insurance: $62, A Sample Greeting Card Business Plan Template 1. Industry Overview. Greeting card wholesale and retail business is part of the Gift Shops and Card Stores industry and players in this industry retail a range of gifts, gift wrap, novelty merchandise, souvenirs, greeting cards, party supplies and seasonal and holiday blogger.comted Reading Time: 10 mins Here is a sample business plan for starting a greeting card production company. Step 1: Go for Market Research. What do I mean by this? Going for a market research will help you identify your competitors and other greeting card business statistics. You will also know what kind of cards they are blogger.comted Reading Time: 8 mins
How to Start a Greeting Card Business - NerdWallet
Are you planning to start greeting card business? Well, if you are creative and have a passion for designing greeting cards then this is definitely the right business for you. Greeting card business has undoubtedly a lot of market potential and a need for continuously emerging new and innovative minds.
Its market can be estimated by the fact that over 7. The biggest benefit of starting this business is that it offers an extremely high rate of return on your investment and has the least amount of risk associated with it as compared to other businesses.
The second benefit is that its market never gets down because people buy cards for various occasions, events, and festivals throughout the year.
Considering these aspects, we can say that this venture can be immensely profitable, provided that you produce quality designs and plan your business effectively, business plan for a home based greeting card business. KJ Cards will be a licensed American card manufacturing company located in the main commercial market of the Downtown Manhattan. The company will be owned by Kelly Janes, a passionate Graphic Designer. Janes has been associated with greeting card industry for more than 6 years and has served as the Assistant Director of Design Department in Hallmark Cards for the last 3 years.
For the startup, business plan for a home based greeting card business, the company will initially procure office furniture including work desks, cabinets, tables, chairs; computers and related devices including printers and scanners; ten card printers; necessary software and other stationery products.
The main management of the company will comprise of sales executives, graphic artists, technicians, and customer representatives.
The team will be led and managed by Janes herself, who is well experienced with the process of designing and production of greeting cards. The staff will be hired one month before the launch of startup and will be trained by Janes. We will offer three types of greeting cards; printed cards, hand-made cards, and customized cards, business plan for a home based greeting card business, for various occasions and festivals.
The hand-made cards will be completely manufactured by Artisans without any machine while the customized cards will be designed according to the customer requirements. Although we have a tough competition since there are hundreds of established greeting card companies in the New York City, but with the teamwork of our innovative and creative team members, and the leadership of Janes, we will soon excel our competitors.
We aim to become the best greeting card company of the New York City within next five years of our startup. KJ Cards will be owned by Kelly Janes, a passionate Graphic Designer. Kelly did her Masters of Art in Graphic Designing from University of Illinois, Chicago. She is known for her business plan for a home based greeting card business graphics skills and innovative designs. Janes has business plan for a home based greeting card business been extremely passionate about graphic designing, especially the designing of greeting cards.
Her designed cards are praised by all and sundry and it was her exceptional abilities and innovative mind which landed her an executive position in one of the biggest greeting card manufacturers of the United States in a very young age.
But this success is nothing more than a part of her career plan, as she has dreamed of much bigger things. From the very beginning of her career, rather her college days, she had thought about starting a greeting card company and her service to this industry was just meant to gather the necessary experience needed for starting her own business. KJ Cards will be a greeting card company which will produce all sorts of personal and business greeting cards. The business will be located in the main commercial market of the Downtown Manhattan.
The company will initially procure following things for the startup. The financial experts have forecasted following costs for expenses, assets, investment, and loans for the Start-up, business plan for a home based greeting card business. The detailed start-up requirements, start-up funding, start-up expenses, total assets, total funding required, total liabilities, total planned investment, total capital and liabilities as forecasted by experts, is given below:.
KJ Cards will be a licensed and insured American cards manufacturing company, which will produce a variety of cards for various occasions, festivals, and people. We will produce all types of cards such as holiday, business, birthday greeting cardsand Christmas card for businesses as well as individuals. Our main products include:. Printed Cards: Printed cards are our primary products and will form the bulk of our production. They will also contribute the biggest chunk of our revenue. These cards can be further sub-divided into the following three categories.
Hand-made Cards: Our second category includes hand-made cards. These greeting cards will be completely hand-made and no machines will be used in their manufacturing process. Business plan for a home based greeting card business such card will be hand cut, hand designed, and hand wrapped before being delivered to the customers. Special artisans will be hired to manufacture this product category. These cards will be costlier than the printed cards due to intensive hard work and expertise needed for their manufacture.
Customized Cards: Our final category includes customized cards which will be completely made and designed according to the customer demands. Customers can order for a customized card either online through our official website or by visiting our office in Downtown Manhattan.
Customers can describe their requirements, graphics, and text to be written on the cards to a customer representative and can get a customized card either in a printed or a hand-made form. It is only after this stage that a good greeting card business plan template could have been developed. After identifying the trends of greeting card business in the New York City, the marketing experts and analysts also helped her to select the best site to start a greeting card company.
The success or failure of a business totally depends upon its marketing strategy which can only be developed on the basis of accurate marketing analysis. There are four main steps to carry out an accurate marketing analysis which are to identify the current market trends, identify your target audience and potential customers, set out the business targets to achieve, and finally set the prices of your products and services.
Marketing analysis is extremely important because the planning of many subsequent components depends on it. Therefore, it must be considered before developing the greeting card company business plan. According to the Greeting Card Association GCAover 7.
Out of these 7. This industry is the future growth in it is expected to be equal to that of the general US economy. After identifying these market trends, it is clearly evident that the greeting card industry has a lot of potential and can be immensely profitable provided that you plan your business successfully.
The community consists of all types of people from varying backgrounds. There are currently more thanhouseholds in Manhattan out of which It is very important to analyze the market segmentation of the future customers of your services before you start a greeting card business because a successful and efficient marketing strategy can only be developed after we completely know business plan for a home based greeting card business potential customers.
Our experts have identified the following type of target audience which can become our future consumers:. Our first target group will be the married couples and the adults aged between These people are most likely to buy greeting cards for various purposes since they have the biggest social circle comprising of friends, family, relatives, neighbors, colleagues, etc.
as compared to the other target groups. This group buys greeting cards on various occasions such as birthdays, anniversaries, weddings, festivals and other events of their friends. This group will be the biggest consumer of our products and hence our marketing strategy will be specifically built to attract them.
Our second target group comprises of children and teens aged below Children and teens studying in primary, middle, high schools and colleges have a large circle of friends around them and usually buy various cards such as birthday, friendship and festival cards.
Teens are the biggest consumer of valentine cards. Our third group comprises of senior citizens aged above These people will mostly buy anniversary, birthday and festival cards but their contribution to our sales will be less as compared to the other groups, hence they will play no specific role in our marketing strategy. The detailed market analysis of our potential customers is given in the following table:.
Our main business targets to be achieved as milestones over the course of next three years are as follows:. Product pricing is one of the most important factors in deciding the strategy for business a greeting card. After considering the market demands, we have priced all our products in the similar ranges as of our competitors. The reason behind our pricing policy is to achieve the minimum attractive rate of return which would not be possible in case of offering our services at low prices. Our product pricing is as follows:.
It was amazing to work with OGS Capital for our business plan. They promptly responded our enquires and delivered document on time. The document was well organized high quality and content. We succeded with Alex and his team support. We thank you guys again for professional approach and easy communication.
After identifying the market trends, market demand, and the potential customers of the startup, the next step is to define an effective strategy to target the potential customers and attract them towards us.
Like marketing analysis, sales strategy is also an important component of a greeting card business. Janes carried out an extensive research about various marketing strategies implemented on large as well as small greeting card companies before she finalized her plan about how to start a greeting card business.
A successful strategy can only be developed after setting specific marketing goals, carrying out a competitive analysis to know what is missing in your competitors and developing a plan for attracting your potential customers.
Our competitive advantage lies in the power and dedication of our team. We have a team of creative and highly proficient graphic designers, a team with excellent qualifications and experience in various niche areas of greeting card industry. This industry is undoubtedly one of the most competitive industries of the United States and with the increasing number of greeting card startups, the competition is getting stiffer by the day.
Considering the teamwork of our innovative and creative members, and the leadership of Janes, we hope to excel our competitors. After carrying out a detailed analysis, our experts came up with the following brilliant ideas to advertise and sell ourselves. Considering the quality of our services and our exceptional marketing strategy, our sales pattern is expected business plan for a home based greeting card business increase with years.
By analyzing our market segmentation strategy, our experts have forecasted the following sales on a yearly basis which are summarized in the column charts. The detailed information about sales forecast, total unit sales, total sales is given in the following table:. Personnel plan, like all other plans, is an important component of an effective business plan so it must be planned before you even think about how to start your own greeting card business.
Janes has developed the following personnel plan for her company. To ensure the best quality service, all employees will be selected through vigorous testing and will be trained for a month before starting their jobs.
There are hundreds of greeting card businesses in the New York City and in order to survive in this competitive environment, a startup must develop an impeccable financial plan. The financial plan should craft a detailed map about the cost of inventory, payroll, equipment, rent and utilities needed for the startup and how these costs will be covered by the earned profits.
The following table shows detailed data about pro forma cash flow, subtotal cash from operations, subtotal cash received, sub-total spent on operations, subtotal cash spent.
The following projected balance sheet shows data about total current assets, total long-term assets, total assets, business plan for a home based greeting card business, subtotal current liabilities, total liabilities, total capital, total liabilities and capital.
Download Greeting Card Business Plan Sample in pdf.
Starting \u0026 Running A Greeting Card Business- Q\u0026A With Anita of Rhubarb Paper Co.
, time: 57:05Greeting Card Business Plan Sample Template
Mar 19, · Marketing Analysis of greeting card business. The most important component of an effective greeting card business plan is its accurate marketing analysis that’s why Janes acquired the services of marketing experts to help her through this phase. It is only after this stage that a good greeting card business plan template could have been developed. After Insurance: $62, A Sample Greeting Card Business Plan Template 1. Industry Overview. Greeting card wholesale and retail business is part of the Gift Shops and Card Stores industry and players in this industry retail a range of gifts, gift wrap, novelty merchandise, souvenirs, greeting cards, party supplies and seasonal and holiday blogger.comted Reading Time: 10 mins Here is a sample business plan for starting a greeting card production company. Step 1: Go for Market Research. What do I mean by this? Going for a market research will help you identify your competitors and other greeting card business statistics. You will also know what kind of cards they are blogger.comted Reading Time: 8 mins
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